This client is an international Software Solution provider to the Insurance market. Looking to raise awareness in emerging markets, this client needed to have successful campaigns to meet prospects face-to-face.
Acorn2Oak were asked to manage several of this client’s marketing campaigns. These range from email/telemarketing, to creation of vital collateral (online/offline), to events/conferences – for established and emerging markets. Every campaign A2O have advised and managed have been hugely successful and resulted in numerous opportunities. A2O understand both business unit, market and cultural differences, and so are able to create relevant and engaging messaging to encourage prospects to respond to emails and attend events.
Social Media Marketing
This client provides financial software solutions as a service. With a new product offering the need to be recognised in the marketplace was crucial to position themselves and knowledge leaders with a good solution offering. Outsourced expertise was required to make noise via the right channels on social media platforms. A Twitter and Linked strategy was developed, managed and executed by A2O.
Acorn2Oak created the project plans, managed and executed the strategy. The company was promoted via the right channels & some excellent relevant content was created, which enthused target prospects to contact them. In a very short turnaround, the new solution offering became very visible in the right markets. The project has been recently extended for the next 6 months with some additional social marketing focus.
Social Media Marketing
This client end-2-end business solutions to small, medium and enterprise size business across several verticals. Having grown successfully over numerous years by ‘word-of-mouth’, it became clear wider promotion was required to expand business potential.
Acorn2 Oak were engaged on an initial 6 month contract to build, execute and manage a social media strategy. With aB2B focus, Linkedin was used as the primary social channel to position this business as market leaders. With detailed analytics & engagement, resulting in many new enquiries in a very short period of time, this client extended the contract with no future end in sight.