This client is an international Software Solution provider to the Insurance and banking market. A2O have been contracted on an ongoing monthly basis for nearly 10 years to gain traction in the UK & European region. The Board recognized the need for expanded footprint into emerging markets, namely South Africa. The most cost-effective way to promote their services and reach the right decision makers for the desired target markets – Insurance and Banking offering short term insurance, life insurance and reinsurance – would be to utilize the skills Acorn2Oak Marketing Ltd provided.
A2O were initially hired on a contractual basis to advise on the best route to market. It was decided to execute a telemarketing campaign to identify contacts & conduct market research to understand their UK business potential. Through early successes at generating qualified appointments A2O are now kept on a continual retainer, conducting 25 days/month telemarketing to continue to build and verify the lead database, whilst nurturing relationships with existing clients. Telemarketing activities are also regularly used to raise market awareness, promote events/conferences globally and continue their understanding of current competitor and market landscapes. Geographies covered UK, Europe, North America and South Africa
This client: Genano UK Ltd is a leading manufacturer of specialised air purification systems. They had a substantial database of sales targets in the UK laboratory market, which required evaluation, prioritising and starting to contact the targets for sales meetings.
Together with A2O we worked on the evaluation criteria, they created the suggested priority list for our comments and approval and started to arrange the meetings with the listed prospective clients. Regular progress updates were agreed as well.
“Both parties knew that the task was challenging because of the new company in UK, new product to the UK market and our air purifiers are very much for niche purposes. However, the hit ratio for arranged sales meetings exceeded our expectations so we had the wanted results.”
This client is an Innovation Market Growth Consultancy. They were looking to expand their business into the retail, finance and banking sector & needed to generate a customised list of prospective key decision makers and stakeholders. Additionally they wanted to better understand their competitive landscape. They engaged A2O to create an accurate list of targets & pre-qualify them.
The information given helped our client to understand their KPI offering better. The pre-qualified list was accurate, up to date and completely in line with project brief.
“We were very pleased with the outcome of these initial projects. As such, we have decided to keep A2O on an annual basis to ensure our information remains accurate and up-to-date.”
This client is a global Network & Application Performance Monitoring Vendor. The main goal of this project was to create awareness of recent brand change, research and build a list of C-Level/Decision Makers in Enterprise businesses across a variety of sectors. Target qualified leads was 4-6 per month over a 5 month period. We were engaged via a joint MDF project between this vendor and one of the value added resellers.
This project resulted in 6 qualified appointments per month with only 10 telemarketing days per month.
Due to the success of the initial project, the brief was extended to include additional functionality areas, such as network security and cyber security.