Below are some of our recent project stories....
This client is an international Software Solution provider to the insurance market. A2O have been hired to grow their business in South Africa over the last two years to increase their footprint and build their sales pipeline in this emerging market.
The first element of this project focused on conducting a thorough market review and due diligence to provide a true understanding of the South African economy, sector forecasts, competitive landscape and identify key players; businesses and board level decision makers therein.
Once their chosen CRM was set up, existing business collateral and relevant messaging needed to be localised to create an optimal communications strategy, addressing cultural nuances whilst maintaining brand consistency.
This led to the development of an integrated new business development strategy; combining best practices of marketing campaigns; including events, emails and intelligent telemarketing delivery.
This generated a large pipeline for our client, which has already delivered a greater than anticipated return.
If you are looking to expand into South Africa, Acorn2Oak Marketing have the experts on hand to help you surpass your desired growth. A2O provide the information we needed to expand in an emerging market. They are the intermediaries of choice when looking outside of the UK to grow your business.