How can you get leads and be GDPR compliant?
The answer is: by being completely honest. Genuinely finding the right people to prospect to ask for their interest and offer something that can make their work lives easier, stop them from losing out or give them a competitive advantage.
Protecting individuals against spamming or harassing and unwanted solicitations. That is essentially at the core of the increased EU GDPR. So what can you do to gain new leads whilst maintaining compliance?
Here are some of our recommendations:
DO YOUR RESEARCH – not just name, job title, company, phone and email; really understand who they are, what they need and where they are going to obtain information; a great tool to use for B2B is Linkedin. That will enable to you to get a better understanding of what they are interested in.
GAIN THEIR TRUST – once you know who they and what they are looking for – give it to them! start to raise your awareness in the same forum and ask to connect – again use Linkedin here for B2B. Remember the 80:20 rule (80% information 20% selling).
CONTACT THEM – by telephone to share joint news interests; offer your products/services, if interest is there, ask for OPT IN to receive more information (both during the call and through your company website/blogs). Be bold – ask to meet up.
The impending GDPR will change the way you find and contact leads to generate new business. Is your data accurate? Are you contacting individuals or businesses in a direct and fair manner? Are you following correct online procedures when introducing your services or products?
We can help you get ahead of the game by answering all these questions. We will
- Find the right people who want to use your products and/or services
- Get their attention, so they know who you are and what you do
- Engage with them to set meetings up for you
We are a complete New Business Development agency. We find leads for you. We raise your profile to them. We engage them and set meetings up for you.
All you do is go to the meeting and grow your business.
Filed under: News on September 26th, 2017 by Melanie Hill « GDPR data: how clean is your CRM/database? Can you afford NOT to read this? | Integrated Services will generate leads »