IT Services Start-Up
An IT services start-up company specialising in high-performance computing solutions used for structural, fluid, and mechanical engineering design simulation and optimisation wanted help executing their go-to-market plan quickly and cost-effectively.
We provided an end-to-end service, covering initial contact, lead generation, follow-up and fulfilment to their target market. Contacts are conservative and wary of new concepts so our persistence and relationship-building skills were essential attributes prized by our client.
This is a highly-specialised market requiring in-depth knowledge but our high calibre staff were quickly able to assimilate the essential knowledge required to gain credibility with decision makers.
The initial campaign to support the launch of a new cloud computing service was deemed a success and was quickly followed by a second campaign to promote a high-performance cluster computing solution.