Specialist Research Agency

A market research agency specialising in the telecommunications sector was struggling with a piece of research it had been given to do by a regular client as it was outside their scope of expertise.

Rather than turn the work away and lose a valuable client, they asked us to help as one of our consultants had relevant in-depth market knowledge.

Using that knowledge we first helped them re-design the survey questionnaire to make it shorter and more pertinent to the intended audience of highly technical people.

The improvements proved effective as we achieved a response rate of approaching 50%, enabling us to complete the requisite sample in a very short time and to budget.